Launching From The Middle Of The Rock
Written Sep. 20, 2007 by Sean Ross in Content + Terrestrial Radio with 0 Comments
It says something about how our collective thinking on Rock radio has changed that the "everything that rocks" strategy--a paradigm that first took root in a world where there was going to be fewer rock stations--seems to be hanging in there, even now that PPM is making new Rock launches look attractive again. Check out this week's Ross On Radio for some thoughts on three recent launches: CBS' WXRK (K-Rock) New York and WYSP Philadelphia and Clear Channel's WRFF (Radio 104.5) Philly.
Reader Comments
Your 2¢, in chronological order — add your comment below.