Written Sep. 28, 2007 by Sean Ross in HD Radio with 2 Comments
On numerous occasions over the last year, it has been suggested that one of the most obvious solutions to HD Radio's problems in creating valid multicast channel content and radio's overall 12-24 crisis might be to just turn the HD-2 stations over to those darn kids--college students, in the spirit of the late '60s/early '70s development of FM Rock radio.
In the halls at NAB/R&R this week, the stories of the broadcasters who have actually done that are finally starting to pile up, and not just Greater Media's much-publicized WRIF-2 (Riff 2) Detroit, but also its Boston station, Radio You, heard on WBOS Boston's HD-2 channel since May. Then there's Bonneville's indie rock iChannel--the one successful national HD-2 service that anybody could name at yesterday's panel, "HD Programming: The New Frontier."
Also on that panel were Delmarva Broadcasting's Cynthia Morgan and Andy Mussaw, PD of WSTW Wilmington, Del.'s HD-2 modern rock channel Graffiti Radio. Graffiti had begun as a project of the under-30s at Delmarva, Morgan told the panel audience. Now, it's being syndicated to other stations for use on their side-channels.