A Farewell To Skin
Written Sep. 4, 2007 by Sean Ross in Terrestrial Radio with 0 Comments
Okay, you knew from the beginning that WHAT (Skin Radio 1340) Philadelphia had its work cut out for it as an Alternative station on AM. And once Clear Channel's crosstown WRFF (Radio 104.5) switched to Alternative, it was no real surprise last Friday when WHAT changed format again to Adult Standards as Martini Lounge Radio. That said, in the notion of an Alternative-formatted Website that just happens to have a low-wattage AM attached as a terrestrial placeholder, Skin Radio was not totally offbase--just ahead of its time perhaps. And intentionally or not, WRFF's wide-playlist Alternative and low-key presentation doesn't sound all that different from what Skin Radio launched with. Skin Radio's alternative format continues as a stand-alone stream at www.skinradio.com.
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