The lesson of iVillage
Written Aug. 14, 2007 by Tom Webster in Marketing with 0 Comments
Valleywag reports today that NBC is finally admitting they made a mistake purchasing iVillage, noting in particular this important little nugget from NBC's Beth Comstock:
"You assume in the beginning that a mention on the 'Today' show will drive tremendous traffic, but it's not that easy"
In other words, it isn't enough to just mention your radio station's website over and over on the air--it's gotta be its own dog. There will soon come a day when you are committing as many resources to your website as you are your on air signal. So, you know that money you've been putting aside for a rainy day...?
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