A Station That COULD Sell HD Receivers?
Written Jul. 27, 2007 by Sean Ross in HD Radio with 1 Comment
From the beginning, I've believed that it probably makes as much sense to use HD radio multicast channels to create or reinforce national brands. Having KROQ Los Angeles on HD-2 in Phoenix made sense to me. Putting resources into having a handful of real radio stations that could sound good in any market made sense to me--and how can you complain about giving up localism on the jockless, minimally produced stations that are so much of the multicast universe anyway?
And it also makes sense to put successful Internet radio brands on an HD multicast channel. So this report that WOXY.com, the Internet outpost of the one-time WOXY-FM Cincinnati, is now going to be heard as a side channel for public radio's WXVU Cincinnati, is a terrific idea. As an Internet-only station, WOXY has had its ups-and-downs, but we know that there are at least some people who would pay to hear it--something that can't be said about a lot of HD-2 channels.
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WOXY's business situation has been up and down, that's true, since they left the FM airwaves. However, their programming has been terrific - dare I say even better - since they went online. If I lived in Cincy, this would be great!