Craven Irony
Written Jun. 7, 2007 by Sean Ross in Content + Content with 2 Comments
The "here's another 'guilty pleasure'" stager that CKCE (Energy 101.5) Calgary uses before an "oh wow" oldie showed up again this week when heritage Top 40 CKZZ (Z95.3) Vancouver reimaged itself as 95 Crave FM. Crave is doing an interesting rhythmic-leaning Adult Top 40 hybrid, but what occasioned this post is the ironic timing of the Guilty Pleasure stager. So immediately after a spot for the McDonald's Egg McMuffin, the next sentence heard was, "A lot less calories than 'Death by Chocolate.'"
Reader Comments
Your 2¢, in chronological order — add your comment below.
Hey Sean.
To ensure proper credit where credit is due, the notion of branding "wow" tracks as "Guilty Pleasures" belongs to Karen Steele at 99.9 MIXFM in Toronto. Karen was doing "Guilty Pleasure Weekends" long before any other station adopted the moniker.
Eric
Actually, she copied from Much Music who first did Guilty Pleasures. A Chum Property.
Is anything original in radio these days?
jw