Apparently, this is NOT her now
Written Jun. 8, 2007 by Larry Rosin in Content with 1 Comment
I’m constantly railing about music radio’s failure to pick up on Pop Cultural trends. “Lazy Sunday” gets downloaded 10 million times, but radio doesn’t play it. “High School Musical” is the top-selling album of 2006, but radio fails to cherry-pick a single song from that album. Etc. Etc. Etc.
So I’ve been fascinated by radio’s non-response to “This is My Now” by American Idol winner Jordin Sparks. Now, mind you, I’m not saying this is some kind of great song that simply has to be played. I’m merely arguing that for radio to claim to be relevant, how can it not play a song that has this kind of wind at its back? At least for a few weeks?
The argument can’t be that “This is My Now” is not of high-enough quality for radio – or at least three-quarters of the songs on the radio today wouldn’t be there either.
Instead it almost seems like a conscious effort to appear detached from what is going on in the world.
And yet oddly, four other Idol-grads (Kelly, Carrie, Daughtry, and Elliot Yamin) are on the charts right now. I guess Jordin will have to wait for her “now.”
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CHR/AC Programmers, quick show of hands: who else has a Selector sound code called "Idol" right now? And how many minutes is your Idol separation?
(I'm only half serious here.)