The Infinite Dial

Name:
Maynard

Current Title/Position/Company:
Program Director/Mid-Days/Sandusky

How did you get your start in radio?
I was an intern at KQKQ Sweet 98 in Omaha(RIP). I was just looking for something to do to keep busy on the weekends. Then I fell in love with radio and haven't looked back.

What are your career goals?
I'm in the process now of redefining my goals. I LOVE being here at Sandusky and here in Seattle; so there is not much out there that can compete with this. I would love to be a group programmer. I would also love to Program in LA, Phoenix, or San Diego; but who wouldn't?!

What do you enjoy most about your work?
Strategy, startups, turnarounds, and coaching!!! I love helping people get to the next level! I love seeing their eyes light up after all those years of hard work have finally paid off for them.

What are the biggest challenges ahead for radio, from your perspective?
The biggest challenge for radio in comparison to other mediums out there is differentiation. I believe we should conform to an extent, but not at the price of differentiation. I think there is a reason the people that listen to terrestrial radio are still listening. Let's not stray too far away from what they actually love about us! Sell the city, sell the music, sell the station!

What have you learned that you would most like to pass on to your fellow under-thirty-somethings?
Way too much to write here. I hope to always keep an open mind and keep learning. When it comes to programming within our own medium, I say "It's not 20 years ago, so don't program like it is." The landscape has changed. Don't compare yourselves or your stations to how they "used" to be...It is a different world; so don't be afraid to break the monotony, be innovative, and take risks....Just because it worked or didn't work 15 years ago, does not mean it will or won't work today. Be true to your gut!