The Infinite Dial

Name:
Jared Mims

Current Title/Position/Company:
Program Director WZZP/WKFN Saga Communications-Clarksville TN/Hopkinsville KY

How did you get your start in radio?
I began as an intern for Clear Channel in Jackson TN. After a semester of fetching lunch and pulling CD’s for air talent, I was hired part-time and moved up from there. While in Jackson, I was lucky enough to work for great programmers in Brett Sharp, Roger Vestal, and AJ Martin. With their guidance, I was able to learn and grow as a programmer.

What are your career goals?
For me, it’s not so much about market size. I am very happy with my current role in Saga. Sure, I would like to serve as a regional program director or consultant one day. But for now, I’m taking advantage of my situation and learning as much as I can.

What do you enjoy most about your work?
First, it has to be the people. I’m sure that we could all share stories about some of the people we’ve met while working in radio. More than that, I enjoy everything that radio has to offer. Whether it’s being creative, being on-air, or dealing with listeners in general, it’s all very exciting.

What are the biggest challenges ahead for radio, from your perspective?
We have to remain relevant. The listener makes the choice and now there are more choices than ever. It’s a constant challenge that will force us to be both creative and innovative.

What have you learned that you would most like to pass on to your fellow under-thirty-somethings?
You should involve yourself in all aspects of radio. Learn how each department works, and support them as best you can. Also, use the resources given to you. Don’t be afraid to call someone to get some advice.