Written Jun. 30, 2007 by Edison in 30 Under 30 2007 with 0 Comments
Programme Director, XFM London
Following heavy involvement in community, student and numerous other radio projects since the age of 15, I joined the launch team of regional radio station Beat 106 in Central Scotland in 1999 in my final year of study at Glasgow University. During this time I gained wide experience in all aspects of programming through roles such as Station Producer, Newsreader and Presenter – this included a year on mid-mornings where I achieved the show’s highest figures to date. From 2001 until 2004 as Music Manager I was responsible for programming the musical output at the station and helped take the Beat 106 to it’s highest reach figure of 509,000.
In March 2004 I moved to Birmingham, joining EMAP as part of the launch team of rock station Kerrang! 105.2. As Head of Music I was responsible for shaping the musical direction of both the new FM service in the West Midlands and the existing national digital service. In June of 2005 I was appointed Programme Director of the station, and during my time achieved a 55% increase in regional audience and a 40% increase in national audience. I also led the team to win, amongst numerous other industry accolades, 4 prestigious Sony Gold Awards, including Station Of The Year.
Most recently in January 2007 I joined GCap Media as Programme Director for XFM London, tasked with refocusing the station in order to gain significant audience increases in the most competitive radio market in the UK.