
Name
J-Kruz
Current Title/Position/Company
Programme Director
Morning Presenter
X107.1
dms Broadcasting
Cayman Islands, British West Indies
How did you get your start in radio?
I started volunteering at a local cable TV station at age 14. Within a few weeks they had me editing on an AVID, running studio cameras, and doing field shots. I got my first taste on-air as the "Youth Reporter; on a news magazine program.
I was lucky enough to attend a school district that had a 200 watt FM station inside the high school; WSDP. I worked my way up from a jock to Promotions Director to PD. I credit this experience with giving me a head start in my career because Terri McCormick, PD at WTWR Tower98 in Toledo, OH hired me as a weekend jock before I graduated from high school! Six weeks later, the PM drive guy left at WTWR and I was promoted to Afternoon Drive. (It wasn't until after I departed Tower98, I revealed to my PD the "personal reason" I had to voicetrack the last hour of my show one night during my first week on-air -- I had to walk in my high school commencement ceremony that night!)
What are your career goals?
I'm truly blessed to have accomplished the goals I set out about five years ago. I’ve lived and worked in New York City, was a Creative Services guy, got to play radio on the station I grew up listening to in Detroit, and now I'm programming. (The whole tropical island thing was a nice bonus.)
I think the way we interact with the "radio" will be different 10 years from now. Right now on Grand Cayman, there is a wireless internet system, WiMax, which allows high speed internet access from anywhere on the Island. It created a truly a "geek moment" in my car when I had my laptop on the passenger's seat listening to Z100 and KTU in New York while driving home. Or when my GM and I were running late to the bar to watch the Stanley Cup playoffs; I fired up my laptop, turned on my SlingBox, and he happily watched the game from the passenger's seat on live television. This same internet technology is being deployed across the US. There are WiFi receivers currently on the market to tune in any internet radio station.
Now... what does all this mean for my career goals?
In the not so distant future, I think the line is going to blur between internet station, cell phone delivered radio, terrestrial, and satellite. DJ's may become VJ's. You might be placing your cell phone into your car's docking station to receive a couple hundred radio stations or tuning in your WiMax receiver in your car to an unlimited number of stations from around the world. Perhaps we move toward a LastFM.com model, with a system that learns what type of music an individual wants and customizes the experience to suit their specific taste. Those dreams and ideas of get me fired up.
Does it mean I'd turn down the opportunity to stay on the terrestrial side of things? Not at all. I don't necessarily have the goal of programming Z100 in New York, however if your name is Tom Poleman and you're reading this… Hi Tom. The beautiful thing about my present situation is that I don't necessarily have a definite "next move" planned out.
What do you enjoy most about your work?
Without a doubt, it has to be the freedom to make things happen quickly and working in a building full of great people who “get it.” I find it interesting when I read the trades and I see a list of shout outs someone is giving to every person in management who is above them. That’s cool, (and in two seconds I’ll do the same) but what about those who surround and inspire on a day-to-day basis?
I love working for my GM, and not in that "I want to thank so-and-so for the opportunity to blah blah blah" way. Steve Jones is a smart programmer, great businessman, and all around nice guy. He leads by example and never, in the year and a half we've worked together, have I ever heard "just do this because I said so." (And these kind words aren’t just to make up for the blatant Tom Poleman solicitation.)
Our Promotions and Marketing Director is from Australia and has done major market (or “capitol city” as the bloke would say) radio. He totally gets it. Our PD/Morning Host on our cluster's rock station is Ben Maxwell, and even though I'm pretty sure he thinks I'm a perfectionist beyond belief, we are on the same page on a lot of things and he knows how to do great radio –especially a compelling morning show! The PD of our AC station? The guy has more radio experiences than Marconi and could rival his technical and engineering skills. The PD of our Caribbean station has a passion for the music like no other. And the shocker... I like our Sales Manager! Our sales and programming staff are relatively young which creates a real passion and energy in the building.
Something else that's pretty neat? Most of our staff actually hang out on the weekend together. The beach, restaurants, clubs... and a weekend Wii session is never out of the question.
The under 30 radio geeks aren’t aware of how “radio used to be” other than the stories from the veterans. We’ve grown up in the industry under consolidation, voice-tracking has pretty much always been there, we weren’t around for the boss jocks and six figure jock salaries, and many are accustomed to having someone else tell us what to play each week. I enjoy selecting music without any outside influence from labels or "corporate", making programming decisions on a local level, and having the freedom and ability to take chances. It’s all very refreshing.
What are the biggest challenges ahead for radio, from your perspective?
50 Minutes of Non-stop Music? 10 In A Row? Let's get real. Is this what we expect people to get excited about? I can get 10, 20, or 2400 in a Row from my iPod, (plus play that knockout brick game too.) I see the next 10 years of radio as a rebuilding and reenergizing period.
Next time you sit down at the hot new restaurant in town, take a look around. How many guys in their 60’s are in there actively conversing with women in their 20's? Have the 60-somethings even found the restaurant yet? How can we expect anyone other than a 20-something to effectively relate to a 25 year old woman who's working overtime to pay off her school loans, sneaking in a MySpace update, then rushing across town to see her boyfriend before they both watch Grey's Anatomy together (interrupted by the buzz of a Blackberry of course) and then head out to the local night club?
We can't.
In the CHR world, I believe we should support and develop more young female programmers. We need PD’s who update their Facebook because they genuinely enjoy it, not because it’s a “task” on a to-do list of weekly station maintenance. We need those who grab US Weekly and Cosmo off the supermarket rack, not from a table in the jock lounge. After all, who knows what a 25 year old female wants better than a 25 year old female?
As a whole, the next generation of radio needs to stand up and lead. Take chances and develop new ways of conveying an emotion on the air. We need to recognize and learn from those who kicked it old school, but realize the landscape is a little different than it was twenty, ten, or even five years ago.
What have you learned that you would most like to pass on to your fellow under-thirty-somethings?
If I could offer one suggestion to anyone who's seriously contemplating a career move -- let me share this: market size doesn't matter. After experiencing a place like NYC and then living in an environment where the tallest building is a seven story hotel, I’ve truly learned it’s all about being happy with your surroundings and your situation (making money is nice too.) I love New York and the Cayman Islands in different ways, but both make me happy and both drew me to them for a reason.
Anything else you would like to pass on?
Yes. Can my fellow programmers and I make a pact on something? Beginning in 2008, we will never do a "be caller 9 and win now" contest ever again. Thank you.