A Commercial Broadcaster Goes Listener-Supported (On-Line, Anyway)
Written May. 2, 2007 by Sean Ross in Internet Radio with 0 Comments
As Internet radio stations grapple with the likelihood of music licensing costs and terrestrial stations look anew at the notion of selling sponsorships, not spots, the two trends come together at heritage Triple-A outlet WMVY Cape Cod, Mass., which announces today that it will switch from spot sales to a "listener- and corporate underwriting-supported station" -- at least on its on-line mvyradio.com streams.
WMVY has engaged Public Radio Capital to develop a new "Friends of mvyradio" organization, modeled on public radio's business model. The move does not change anything on WMVY's terrestrial signal. Mvyradio.com is currently offering at least six separate streams in addition to another suite of local music channels.
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