Going Away Prompts An HD Radio Giveaway
Written Apr. 8, 2007 by Sean Ross in HD Radio with 0 Comments
For all the air time that now goes to promoting the vendors of HD Radio, I've encountered surprisingly few radio station giveaways of HD receivers. Unlike the '70s, when FM converters were a regular giveaway, it's not a cheap prize. And it's already very clear from the on-air product that many broadcasters don't have much of a discretionary budget for their HD multicast stations. So it's worth mentioning that wiith the sale of WXGG (George 104) Washington, D.C., to Radio One, former owner Bonneville is promoting the move of George's Classic Hits/Hot AC hybrid format to WTOP's HD-2 multicast channel by giving away 103 HD radios.
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