A New Proponent Of Product Placement

Written Apr. 24, 2007 by Sean Ross in Marketing with 0 Comments

With the conversion of Classic Rock KZPS Dallas to Classic Rock/Country/Americana hybrid "Lonestar 92.5," Clear Channel becomes the latest broadcaster to try and replace the traditional spot sales paradigm with sponsorships and the integration of advertisers and content (think "American Idol" or "The Apprentice"). Edison VP of music and programming Sean Ross gives a First Listen to the new station. And you can also link to previous Ross On Radio columns on Classic Rock/Country hybrids and replacing spots with sponsorships.

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