"Will Video Kill the Audio Podcasting Star?" Mark Glaser says, "Not Exactly."

Written Mar. 22, 2007 by in Podcasting with 0 Comments

If you haven't been reading Mark Glaser's excellent MediaShift blog on PBS.org, now is a great time to start. Mark's newest piece on the rise of video podcasting and online video, and its ramifications on the audio side is a great "survey course" on both the power of video and the versatility of audio. The article also goes on to give some useful stats from the Pew Internet and American Life project that correlate well with our own recently released stats on podcast listening. From radio's perspective, audio vs. video is a false choice, of course. Compelling video is a powerful way to promote compelling audio.

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