The Streaming Stopset: Part II
Written Feb. 16, 2007 by Sean Ross in Internet Radio with 0 Comments
Some interesting feedback to yesterday's posting on the problems that many stations still have filling the stopsets on their stations' web streams.
Paul Williams of Sony/BMG Nashville checked in about the :60 artist vignettes that his label offers stations for that purpose. Steve Hunter of the Cox/Tulsa cluster suggested syndicated short-form programming, such as "60 Second CD" and "Family First Minutes." And both KKWF Seattle's Scott Mahalick and KINK Portland's Dennis Constantine suggested checking out their Web streams. I've heard KINK's and although it augments spots and custom features with some promos and fill songs, the two breaks I heard were more seamless than what I heard in my Atlanta listening. In addition, KINK's midday host went as far as teasing a concert calendar and letting listeners know it would be on both the Web and on-air feeds.
And WKLS (Project 9-6-1) Atlanta PD Chris Williams checks in as well with comments on his stream--one of the ones reviewed in yesterday's article.
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