Reducing The Misery Of The Streaming Stopset

Written Feb. 15, 2007 by Sean Ross in Internet Radio with 0 Comments

If you listen to terrestrial stations' on-line streams, you know what that the Web insertion stopsets are often a morass of instrumental fill songs, endlessly repeated morning show promos, and hard-sell PSAs--some of them as lurid as any teaser for the 11 p.m. news. In recent months, some broadcasters have been trying to tackle those issues, and I've heard more stations filling those spots with local retail or national advertisers, not PSAs. This week, Ross On Radio listens to five Atlanta radio stations to see how they handle their Web-stops. As you might expect from an early streaming stronghold, most stations were fairly sophisticated but some were definitely better than others.

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