It's Not How You Start . . .

Written Feb. 14, 2007 by Sean Ross in Internet Radio with 0 Comments

Okay, in my last entry, I pointed out that WAEB Allentown, Pa.'s on-line oldies channel was surprisingly well done, but cautioned that a lot of Web-only radio stations offered by major broadcasters start out that way, but aren't well-updated and, finally, saunter away for good after about 6-12 months.

Want proof? Try Clear Channel sister KABL San Francisco. Its Adult Standards format went through a frequency swap, then a move to on-line only. And at the beginning of this year, KABL went away all together. Ironically, the letter to listeners on the station Website directs Adult Standards fans to listen to another Clear Channel property, WNIO Youngstown, Ohio.

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