Interesting Verbiage
Written Feb. 20, 2007 by Sean Ross in HD Radio with 0 Comments
Heard my first spot for HD Radio at The Sharper Image this afternoon. And what stood out was one interesting piece of verbiage--specifically, the opening lines: "Right now, you're listening to regular radio. And that's good. But it's not HD Radio." Thought that was an intriguing attempt at addressing--in an admittedly small way--one of HD's many issues: the confusion created over the last year for listeners who hear all those legal IDs about "now broadcasting in HD" and think they're hearing HD Radio already.
By the way, when I first clicked on the Sharper Image site, the first thing I saw was a gigantic plug for HD Radio that took up about three-fifths of the screen. That turned out to be only one of five rotating panels, but HD Radio was still considerably more prominent on the site than on the Radio Shack site last Thanksgiving when the latter retailer put $99 HD Radios on sale.
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