The Infinite Dial

..and are becoming an increasingly larger part of Country's cume, according to a great factoid recently posted by Jaye Albright. We think so too, which is why we are delighted to be presenting the results of a landmark new study on the topic at next week's Country Radio Seminar in Nashville. We're particularly proud of this study, which combines the results of a new, original national quanitative survey with one-on-one interviews, census data, and (of course) an analysis of what it means in the world of Arbitronics.

We will also be presenting some strategies for Country broadcasters to take what they have learned and do a better job in reaching this important group. How are we doing now? Well, here's a teaser--55% of the Hispanic Americans we surveyed who live in markets with at least one country outlet have no idea there is a country station in the market. Clearly, one thing we will be talking about next week is how to ask for the order.