First Listen: What WHAT Became
Written Jan. 20, 2007 by Sean Ross in Internet Radio + Internet Radio with 0 Comments
Based on yesterday's story in the Philadelphia Inquirer, it sounded like the new WHAT (AM 1340) Philadelphia was going to be a young male-targeted hybrid along the lines of KMBY Monterey, Calif. New owner (and rock radio/research veteran) Tom Kelly promised "a mixture of modern rock, R&B, reggae and hip-hop" targeted to what PD Alvin Clay termed college- and post-college-age listeners.
Now the new Skin Radio is here and, in its first weekend anyway, it sounded more like a halfway point between the usually adult-friendly Modern Rock of the now-defunct WPLY (Y100) and triple-A WXPN (which has itself tried to fill that hole by taking up the Y100 mantle at night).
Here's more than an hour of the station, beginning at 9:10 p.m. on Saturday (20):
Blues Traveler/Hook
Evanescence/Call Me When You're Sober
Guster/Satellite
Live/Killing The Drama
Roseland/Hobbyhorse (local record and staged as such)
Ramones/Blitzkreig Bop
Copeland/Control Freak
Garbage/Queer
Raconteurs/Level
My Morning Jacket/Off The Record
Keane/Nothing In My Way
Jet/Put Your Money Where Your Mouth is
Beck/Loser
Nada Surf/Always Love
Red Hot Chili Peppers/Snow (Hey-Oh)
Lo-Fidelity All-Stars/Battle Flag
Angels & Airwaves/The Adventure
The Killers/Bones
Collective Soul/December
Town Hall/Night Patrol
Bob Marley/Is This Love
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