More Shoutouts For HD-2 Stations
Written Dec. 4, 2006 by Sean Ross in HD Radio with 0 Comments
After the initial rush of publicity that followed the announcement of HD-2 multicast channels in many markets, I didn't see much in the consumer press about them. So it's interesting that there were two nearly identical shoutouts over the weekend. In Ben Fong-Torres' Sunday radio column in the San Francisco Chronicle, his rundown of places where one can still hear Oldies in the Bay Area includes KOIT San Francisco's HD-2 channel, Real Oldies, as well as a listener recommendation for WCBS-FM New York's HD-2/Internet continuation of its previous Oldies format.
Meanwhile, Sarasota Herald-Tribune columnist Dawn Scire directs some expatriate New Yorkers, looking for an all-news service like WINS or WCBS-AM, to WUSF-HD-2's 24-hour news/public affairs service.
Being written about more often as a viable programming choice is good news for multicasters. And while it seems like this sort of plug might be more likely to generate on-line listening than an HD Radio purchase, it's one more reason to make sure these stations are new-cume-worthy.
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