Jack Taddeo Speaks On Google Audio Ads
Written Dec. 6, 2006 by in Advertising with 0 Comments
A nice little interview with Jack on the pros and cons of Google's foray into radio ad sales. Among the quotable quotes:
So, if I am a station owner like CBS or Clear Channel and I have several hundred thousand listeners to one station in one market (not to mention the millions of listeners I have every day to my entire platform) I am probably not going to see the benefit to having Google's sales staff out there selling their ad words for a higher rate than they are paying me for my millions of listeners.Read the rest here.
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