The Infinite Dial

This post, from Sheri Lynch of the syndicated Bob & Sheri show, represents everything that is good and powerful about blogging for radio stations. After reading this, you forget entirely that the show is syndicated, or that it doesn't come from your city--or even your state. Instead, you feel connected to the person behind the mike, and you come away richer for the experience.

Sheri's post also reminds us that it is hard to 'put on a show' everyday for four hours, especially if you are coming to radio from TV (where you get multiple takes to be funny for 22 minutes) or from being the former lead singer of Van Halen, where you get a year to make 50 good minutes of music. Sometimes it's good, and sometimes it isn't. Sometimes, it's magic. The only way to find out is to hire creative and expressive people, and let them express themselves--on the air, and on the pages of your website.