The Infinite Dial

Our upcoming NAB Radio Show panel on Harnessing the Power of Blogging was mentioned in an article in today's New York Times (registration required) that is a must-read, and especially timely.

Many of the initiatives mentioned in this article are large, industry-wide initiatives like HD--efforts that have far-reaching implications for you and your local station. Unfortunately, some of these initiatives are going to take a few years--and, in the meantime, there isn't much you can do at your local station level to accelerate the process.

That's why blogging is such an exciting topic for local radio stations--it's something you can do now that could have a powerful impact on your brand and on your revenues. So, while you are waiting for HD to percolate, why not take some local steps now to regain some of the mindshare with your listeners that iPods and YouTube have taken away? Your first step, of course, is simply to show up--to Harnessing the Power of Blogging, Thursday at the NAB Radio Show. Again, this isn't a panel for webmasters--it's a panel for anyone who is responsible for ratings, revenue and strategy for your station. I hope you'll join the conversation.