Radio Stations should harness the power of YouTube
Written Aug. 2, 2006 by in Advertising + Marketing with 0 Comments
For now, YouTube is the best way to reach 18-34s with viral marketing. Period. With radio marketing budgets sliced to the bone, there may be no more efficient way for radio to create some viral buzz than with an edgy video campaign. Certainly, individual stations can take part, and harnessing the creativity of your listeners is one way to get started. But viral video marketing might also be a great way for the industry to create some buzz around HD with some really edgy and even controversial online-only spots. The biggest knock on radio amongst the 18-34 YouTube crowd isn’t the fidelity of the signal, or even the spotload--it’s their perception that radio is not creative, is too repetitive and has lost its role as the arbiter of music taste. Investing in a YouTube-distributed campaign (that listeners might Digg) is a great way to combat the “cookie-cutter” perception by pushing some boundaries.
Want some inspiration? Here are some of my favorites:
Virgin Atlantic - Sleeping Parter
Prince of Persia (have a strong stomach!)
And my current favorite:
Can a commercial make me switch to Folgers from Starbucks? That one came pretty close.
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