Not ready for the Web
Written Aug. 26, 2006 by Larry Rosin in Internet Radio with 1 Comment
As a million blog posts by dozens of (correct) bloggers will tell you, 'terrestrial' radio has simply not prepared itself to compete in the Internet space.
Case study #1,000,001 is the launch of Clear Channel's 'Rumba 104.5' in Philadelphia. Their site can be found here: http://rumba1045.com/pages/splash.html.
This station was hardly rushed onto the air. There was more than enough time to create a real web site. Instead we get this static page which says, essentially, nothing. The only content is a link to their stream, which (and maybe it's my computer, but) I can't get to launch.
And, do you think just maybe the words 'click here to listen to Rumba online now' could have been in Spanish?
After all these years, the accompanying Web site is STILL treated as an afterthought.
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Don't forget that the Rumba site also includes an email link "for Advertising Opportunities", also in English. I suppose sales takes priority over content.
I'm shocked that they forgot to include a link to the usual 17-page Terms and Conditions... you know, the section where it says "Please read this Agreement carefully before using this Clear Channel Website. Your use of this Clear Channel Website constitutes your acceptance to be bound by this Agreement without limitation, qualification or change. If at any time you do not accept all the terms and conditions of this Agreement, you must immediately discontinue use of this Clear Channel Website...."
Do CC's lawyers know this was omitted?
Mark