Greater Media Gets Googled
Written Jul. 28, 2006 by in Advertising with 0 Comments
Google radio ads are starting to air in Detroit, and I can't wait to hear how things work out. There are a lot of doubts about this venture, and believe it or not, Google doesn't walk on water. But they do experiment a lot, and aren't afraid of failure, and that makes them smart. That also makes Greater Media's John Fullam pretty smart, too, as you can see from his quotes in the article linked above. I think he asks the right questions here, but he's absolutely right about the potential if it works. We're proud to have John as a client.
As the posters say, you'll always miss 100% of the shots you don't take. (Of course, this is the version hanging on my wall, but that is another story.)
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