Does Your Station Have a Blog Policy?

Written Jul. 6, 2006 by in Blogging with 1 Comment

There are a number of ways that radio stations can engage with bloggers (and blog readers) that don't necessarily involve having a blog. There are, in fact, a number of possible levels of interaction, and one or more of them may or may not be appropriate for your situation--the question here is not "should we blog?"; rather, the question is "how transparent do you want to be, and what is your comfort level with that transparency?

Whether you choose to blog or not, however, you must have some kind of blog policy, because conversations are happening about your station right outside your little booth in cyberspace, and everything that is said there is permanent, and findable. There are four ways that your station can (and may already) interact with the blogosphere, in increasing order of commitment::


  • 1. You can read other blogs, and monitor what your listeners (and competitors) are saying about you.

  • 2. You can comment on other blogs in response to conversations about your station

  • 3. Your employees can blog (with or without your sanction)

  • 4. Your station can have its own blog

Not everyone can or should do number four, but at a minimum you should do #1 and seriously consider #2. Remember that the folks who are disparaging your station on the Internet are different from phone cranks in two very important (and already mentioned) aspects--everything they say is permanent and findable. An error unchallenged, or a myth allowed to perpetuate, can easily become your #1 search term (search "Miserable Failure" and see what I mean.) Engaging bloggers and challenging them to a constructive dialogue doesn't legitimize them, it legitimizes you. The good ones know this, the bad ones get ignored anyway--Web 2.0 is, at the very least, more of a meritocracy than its previous incarnation.

Reader Comments

Your 2¢, in chronological order — add your comment below.
1  Jeff Schmidt on July 8, 2006 6:16 PM

Good points guys.

But I'm finding near complete silence about broadcast radio in the blogosphere.

Theres almost ZERO conversations going on.

It leads me to ask - if no one's talking about it - does anyone even care?

FWIW: I LOVE the title "Infinite Dial" it's the perfect title for what's happening in media.

Add Your Comment

No <p> tags necessary, valid XHTML is always appreciated.








Edison Research

Receive new research and insight first. Subscribe to the Edison Research mailing list today!

First Name
Last Name
Company
Email Address

What updates would you like to receive?

Election Research Updates
Broadcast Media Research Updates
Technology & Internet Research Updates
Consumer and Opinion Research Updates

Search The Infinite Dial


WWW Infinite Dial

About The Infinite Dial

No longer bound 'between 88 and 108 on your local FM Dial', radio has been liberated and now can be found virtually anywhere. This is a site to track radio in all its forms.

We are fans of great radio, whether it be on AM, FM, Satellite, Internet, HD, a Podcast, in any country on earth, or on any platform. The Infinite Dial will explore, analyze, and keep you informed about all the intersections of broadcast media and technology.

Have something to contribute? Just pop us a note and we'll get right back to you!