Ditching the Interruption Model
Written Jul. 12, 2006 by in Advertising + Content with 1 Comment
I caught a random blog post from a Massachusetts blogger this morning about WFNX's recent "Summer of Snapple" (more from Sean Ross here). The post, When FNX was like a public radio station ..., pointed out something worth thinking about. Commercial radio takes a lot of flack in the blogosphere, and there are lots of the blogueristas who maintain that they have abandoned commercial radio in favor of their MP3 players, or their particular flavor of social-network-music-tagging-web 2.0 service. But for many, it isn't commercial radio that's broken, it's the interruption model of advertising. As this blogger says,
I think your experiment was a success, and I hope you bring back this model -- I'll definitely be listening if you do!It's an "if," but one as loaded with promise as it is threat. There are lots of these voices out there--the TiVo generation of radio, waiting for our next experiment.
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I love the headline on this one Tom - perfect!