Hey! On-Demand Media Consumer!
Written Jun. 21, 2006 by in Technology with 0 Comments
Marc Fisher of the Washington Post recently picked up on our most recent Internet and Multimedia Study and blogged about it in his Raw Fisher column a couple of weeks ago. Among Marc's comments:
What does it all mean? Advertising-supported media are in a bit of a panic, because it's clear that Americans are eagerly taking advantage of any technology that allows time-shifting and the ability to skip ads. So we'll see ever more advertising insinuating itself into the content that we've decided to watch without ads. And the popular culture will become ever more atomized and disparate, which is both good (more opportunities for high quality fare to find an audience) and bad (it will become much harder to create and maintain a civil society with shared values and knowledge.)
Thanks for the shout-out, Marc--though I hope you are wrong about the last bit. I expect we will continue to share values and knowledge; those values will (hopefully) just re-aggregate around the new just as they disaggregate from around the old.
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