A Classic Rock Maverick Takes On Oldies

Written Jun. 27, 2006 by Sean Ross in HD Radio with 3 Comments

Since its launch in late 2004, iconoclastic Classic Hits (iconoclassic hits?) station WKLU Indianapolis has become an interesting mix with elements of both '70s deep cut progressive rock radio and '70s top 40. That always made me wonder what owner Russ Oasis would do with an Oldies station (or, for that matter, Top 40). After all, if somebody spikes "Legend Of A Mind" by the Moody Blues on a Classic Hits station, what would they play on their Oldies outlet?

The answer is now available on "KLU-HD-2 Gold," one of the two new multicast stations streaming, along with WKLU, at www.klu.net/home.php. (The other station is "KLU-HD-3, the Club," Oasis' version of Jammin' Oldies.) Although it's positioned as Oldies, KLU-2 is less a traditional station than a poppier mirror image of WKLU, in terms of era. It's mostly '70s, but with some odd '60s spikes as well. (As I write, it's playing the Mamas & the Papas rarely heard 'Twelve Thirty.'")

KLU-2 is up to 1,300 titles so far and Oasis, emphasizing that the station is still a work in progress, says there are another 500 titles on the way. There's also a jingle package--the package heard on the Drake Solid Gold stations of the early '70--which, by itself, is a pretty formidable expenditure for a multicast station. And there's some punchy imaging, including:

* Not AM, not FM, but HD . . . and it's free;
* In a house . . . in a car . . . In A Gadda-Di-Vida;
* When Jack replaced Gold, that was the final straw. We're now returning your music to its rightful owners, you!"
(That line is a reference to the former WGLD, now "Jack FM" WJJK.)

Here's a recent hour of WKLU 2

Creedence Clearwater Revival, "Fortunate Son"
Guess Who, "Albert Flasher"
Hamilton, Joe Frank & Reynolds, "Falling In Love"
Average White Band, "Pick Up The Pieces"
Al Green, "Tired Of Being Alone"
Billy Preston, "Nothing From Nothing"
Grass Roots, "I'd Wait A Million Years"
Box Tops, "Cry Like A Baby"
Crosby Stills & Nash, "Just A Song Before I Go"
Stevie Wonder, "Sir Duke"
Loggins & Messina, "Your Mama Don't Dance"
Marvin Gaye & Tammi Terrell, "You're All I Need To Get By"
Lovin' Spoonful, "Summer In The City"
Dave Clark Five, "Bits And Pieces"
Elton John, "Goodbye Yellow Brick Road"
Albert Hammond, "It Never Rains In Southern California"
Mamas & the Papas, "Twelve Thirty (Young Girls Are Coming To The Canyon)"
Stevie Wonder, "Fingertips, Part II"
Doobie Brothers, "Take Me In Your Arms (Rock Me A Little While)"

Reader Comments

Your 2¢, in chronological order — add your comment below.
1  PAUL D. Archer on September 4, 2006 2:52 AM

WHY NOT BRING BACK WTUX AND WXTZ TYPE STATIONS BACK TO INDY AFTER OVER 10 YEARS FOR WTUX TYPE "MUSIC OF YOUR LIFE CONTENT BOTH BY BILL FRANZMAN." HE IS NOW AT WFYI FM AND TV,SINCE WTLC GOT WTUX AND WXTZ!!! ME I'LL BE 38 THIS YEAR AND WAITED PATIENTLY FOR THEM TO COME BACK "THESE FORMATS",LET'S ACT LIKE WE FINALLY GOT SOME SENSE TO WESTCENTRAL RADIO!!! AND MY FRIENDS WANT IT BACK TOO,ALSO!!! IT WAS MY SOULMATE AND I LIVED IN BROWNSBURG SINCE THE YEAR OF 1991,AND MISS THEM!!!

2  christopher McGarry on October 9, 2006 8:30 PM

Russ your station kicks ass! I recently purchased a new home stereo and your station was the first to get programed in. cant wait to see what this 19 is all about. I am sure it will rock if its on the klu! I would play you 24/7 if I didnt have to sleep! If you played a bit more zepp that would be killer. keep on rockin! a greatful,faithful listener

3  Sterling Michaels on July 28, 2007 4:38 PM

BRING BACK WXTZ!!!!! I loved this type of format and want to see it back!!!!!!!PLEASE There is a market for this type of radio station

Add Your Comment

No <p> tags necessary, valid XHTML is always appreciated.








Edison Research

Receive new research and insight first. Subscribe to the Edison Research mailing list today!

First Name
Last Name
Company
Email Address

What updates would you like to receive?

Election Research Updates
Broadcast Media Research Updates
Technology & Internet Research Updates
Consumer and Opinion Research Updates

Search The Infinite Dial


WWW Infinite Dial

About The Infinite Dial

No longer bound 'between 88 and 108 on your local FM Dial', radio has been liberated and now can be found virtually anywhere. This is a site to track radio in all its forms.

We are fans of great radio, whether it be on AM, FM, Satellite, Internet, HD, a Podcast, in any country on earth, or on any platform. The Infinite Dial will explore, analyze, and keep you informed about all the intersections of broadcast media and technology.

Have something to contribute? Just pop us a note and we'll get right back to you!